frontBrick
OUTBOUND · ABM · AI
Hey there,
Getting a list of companies is getting easier. Deciding what to do with it is where the work starts.
Who actually fits your offer? What changed at their company? Who should you contact, and what would give them a reason to reply?
This week, I want to connect those decisions. Start with a free company dataset. Narrow it to your market. Then use ChatGPT and your connected tools to build the campaign around it.
Below: 35.8 million company records to start from, our ChatGPT outbound workflow, the new-hire signal behind a $90K client win, and what we’re building next.
YOUR FREE RESOURCE
35.8 million companies. Start with the ones you can help.
We’re sharing free access to a worldwide company dataset. Filter by industry, company size and location, then download your shortlist as a CSV.
A starting point for your target account list.
Pick one segment first. Be specific about the companies you can help, then check a sample before spending money on enrichment.
From there, you can research the accounts, find the right people and decide which buying signal makes your outreach relevant.
WORKFLOW
Turn that shortlist into a campaign inside ChatGPT
You explain who you want to reach and what you offer. The agent helps work through the strategy, then coordinates the connected tools.
Here’s how we build it at frontBrick:
Define the market. Agree the ICP, exclusions and offer. Use the dataset to start mapping your addressable market.
Choose the campaign angle. Decide which account change or buying signal creates a reason to reach out.
Find and enrich the data. Use BlitzAPI for sourcing and Clay for research and the enrichments the campaign needs. Check available providers and costs before running paid steps.
Validate the contacts. Work through the email waterfall, keep usable results and hold unresolved records for review.
Prepare the outreach. Connect the research to the message, review the audience and copy, then approve the campaign handoff or launch through the connected sending tools.
The data stage: inspect what’s available, agree the spend, then run the selected work.
In the recorded pilot, the workflow took the campaign from a brief to researched contacts and personalized email drafts in a Google Sheet. Everything was ready for review. Nothing had been sent.
Your judgment still matters at every stage: the audience, the signal, the offer and the final approval. ChatGPT gives you one place to work through those decisions while the tools do the execution.
Watch the walkthrough
Watch me build an outbound campaign inside ChatGPT, from the first brief to researched contacts and outreach ready for review.
FROM THE CAMPAIGN
How a new-hire signal led to a $90K deal with Fathom
We helped a premium branding and web design agency start a conversation with Fathom that became a $90,000 project. Here’s how we approached it.
First, we audited the agency’s outbound setup, fixed the email infrastructure and reworked the offer. Then we built the campaign around a specific signal: a newly hired CMO.
Fathom had that signal. It gave us a reason to reach out with the agency’s branding and web design offer at a relevant moment, and the outreach opened a conversation.
We sourced the Fathom opportunity in the first four weeks of the engagement. The agency later closed the $90K deal.
The client confirmed the $90K Fathom win.
This is the decision to build into your workflow: which change at an account makes your offer relevant now? Start with the companies that fit, look for that signal, then use it to shape the outreach.
INDUSTRY WATCH
Clay workflows are becoming a core GTM skill
My take: the valuable skill is connecting the whole process. Define the audience, research the account, qualify the signal, check the data and move the right record to the next step.
That’s why I see Clay workflows becoming a standard part of how GTM teams operate. The useful question is whether your workflow makes a better decision and gives the team an output it can act on.
For your next build, write down the input, the decision and the expected output before choosing the tools.
Clay workflow for sales discovery calls
WHAT’S NEW AT FRONTBRICK
Build the workflow in your own tools
We’ve added AI marketing & sales workflows implementation to our services. That includes signal-based outbound, CRM enrichment, and AEO/GEO outreach to get your brand cited by ChatGPT, Gemini and Perplexity.
We scope the business problem, connect and test the workflow, then document it so your team can use it.
The new website also brings together our Clay implementation, fractional GTM engineering, managed outbound and ABM services. Start with the part of your process that needs the most attention.
If you try any of this, hit reply and tell me how it went. I read every reply.
Stan
